Things that go “wow” in the night
We know 3D projection mapping is soooooo 2008 but this piece for Adidas France is pretty darn cool. If you were in the fireworks business you’d have to start worrying… there’s more than one way to pull a crowd going “oooh” or “ahh” without blowing something up! http://vimeo.com/21216142
Something to talk about
The great thing about social media is that it enables marketers to see and track what people are talking about. Prior to Facebook and Twitter all these conversations were invisible. Now we can see what happens to the messages we create. The most talked about subject on the planet is entertainment. Entertainment is not just … Read more
Sex sells…
In a daring move away from its traditional marketing channels Repromed, Australia’s leading infertility research and treatment provider, is about to embark on a cheeky new national campaign to recruit sperm donors. Themed “Don’t waste your sperm’’ the January 2011 campaign, to run in the popular men’s magazine FHM, involves a full page pic … Read more
If you can make it here…
Some of you may not know yet that Mike has been chosen to sit on the 2011 New York Festival’s Advertising Grand Jury. The Grand Jury represents the “who’s who” of international advertising experts and judges can only be invited by past Grand Jury members. “It’s a privilege to be invited on the Grand Jury,” … Read more
Friday Mix13
70s and 80s condensed, refined, filtered and bottled. Only the best bits.
Missing Big Cow
To convince lovers of big food that the Adelaide Casino is home to the biggest beef schnitzels in the country, Jamshop orchestrated a stunt announcing that the ‘Big Cow’ from a town called ‘Moonanbull’ had suddenly gone missing. Using various media the news was spread about the missing big cow. But whenever an announcement of … Read more
Friday Mix 12
This week we bring you a most refined mix indeed from the Brighton crate digger Drift (a.k.a. Shades Of Blue). If you are unsure on the meaning of the term ‘crate digger’, this will help. Enjoy.
Friday Mix 11
Did you miss us last week? This will make up for it – some more of the magnificent Thelonius Funk
Friday Mix 10
Double digits! So this week something a bit different. New Order, Chemical Brothers, Daft Punk, Stone Roses, Blur…
Light painting with an iPad.
Dentsu London and Berg have developed a technique to create three dimensional objects with the light emitted from an iPad. Nice thinking.
