Something to talk about
The great thing about social media is that it enables marketers to see and track what people are talking about. Prior to Facebook and Twitter all these conversations were invisible. Now we can see what happens to the messages we create. The most talked about subject on the planet is entertainment. Entertainment is not just TV shows and films, it’s also ads, videos and stunts. We should never forget that we need to create things for people to talk ABOUT, rather than just monitor their conversations. Here is a great TED talk that graphically illustrates the power of tracking conversations…
http://www.ted.com/talks/deb_roy_the_birth_of_a_word.html
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