http://vimeo.com/21216142

http://www.ted.com/talks/deb_roy_the_birth_of_a_word.html

In a daring move away from its traditional marketing channels Repromed, Australia’s leading infertility research and treatment provider, is about to embark on a cheeky new national campaign to recruit sperm donors.

Themed “Don’t waste your sperm’’ the January 2011 campaign, to run in the popular men’s magazine FHM, involves a full page pic of an attractive lingerie model and an interactive website questionnaire that goes live today (December 6).

The brief to Jam was to highlight the critical shortage of registered sperm donors in Australia and encourage more men to sign up.

Peter Joy, Jam principal and strategy director, said that given a tight budget and two week timeframe, senior creative writer Johnny Velis and senior art director Becq Hinton, soon developed an attention grabbing idea to take the issue to a wider male audience.

“It’s a serious issue and we wanted to put the idea out there but in a fun, light hearted and cheeky way to get the point across, hence the pin-up girl with the words ‘Don’t waste your sperm’ positioned next to the model,” Peter said.

“The website, linking them back to Repromed, asks men to respond to a series of important filtering questions to see if they qualify as a donor – things like weight, age, health and lifestyle questions. Again it’s styled fairly light heartedly but with a point.’’

Repromed SA marketing manager Miranda Smith said there was a “significant’’ lack of donors in Australia.

“For some people, their only hope of having a child is with the aid of sperm, egg or embryo donors, but it’s also a complex and lifelong decision.

There are increasing numbers of couples requiring sperm donation as a result of the trend for more women leaving it until they are in their 30s or later to start a family.

I felt it was crucial we create a unique campaign to increase awareness and effectively capture the attention of potential donors’’.

Some of you may not know yet that Mike has been chosen to sit on the 2011 New York Festival’s Advertising Grand Jury.

The Grand Jury represents the “who’s who” of international advertising experts and judges can only be invited by past Grand Jury members.

“It’s a privilege to be invited on the Grand Jury,” says Mike.  “The chance to judge with the world’s best Advertising people, and to be invited by my peers, is a huge thrill.

And a trip to New York isn’t too bad either.”

Mike is also looking forward to bring back some souvenirs. “It’s a great opportunity to see the best ideas from around the world, and bring these insights back to our clients at Jam.”

The Grand Jury is comprised of Chief Creative Officers, Executive Creative Directors, Creative Directors, Executive Producers, Film Directors and Designers, representing over 55 countries.

Past judges include: Neil French, WW Creative Director, Singapore, Singapore, Rob Belgiovane, Chief Creative Officer, BWM, Sydney, Australia, Dave Bowman, Creative Director, Saatchi & Saatchi, Australia, James McGrath, Executive Creative Director, Clemenger BBDO Melbourne, Australia, and so on.

Mike will also feature on the NYF websites and in the NYF Annual of Advertising, the largest selling advertising annual in the world.

The awards ceremony and conferences will be held on Friday, May 6, in New York City.

If you would like to carry Mike’s bags to New York in May, you’ll have to go to Broken Hill as that is the end of the queue of volunteers.

To convince lovers of big food that the Adelaide Casino is home to the biggest beef schnitzels in the country, Jamshop orchestrated a stunt announcing that the ‘Big Cow’ from a town called ‘Moonanbull’ had suddenly gone missing. Using various media the news was spread about the missing big cow. But whenever an announcement of the missing big cow was made, ‘coincidentally’, the 18inch beef schnitzel offer appeared at the same time.

If you are unsure on the meaning of the term ‘crate digger’, this will help.

Enjoy.

This will make up for it – some more of the magnificent Thelonius Funk

So this week something a bit different. New Order, Chemical Brothers, Daft Punk, Stone Roses, Blur…

Dentsu London and Berg have developed a technique to create three dimensional objects with the light emitted from an iPad.

Nice thinking.