Oh my god what happened?

And what should I do?

Here is a book on how to get you head around digital media.

The great thing about it is that you can download a version and pay with a tweet. The authors call it a ‘social payment system’. I call it fantastic. A must read for anyone interested in, or scared of, the future.

From the authors:
This book helps traditional advertising and marketing people master the step into the digital era, providing tools to create campaigns that reach the people of today.
1
It was not written by a CMO giving expensive seminars and presenting big theories with no solutions, but by a creative team dealing with and living the changes in media every day.

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Comments
2 Responses to “Oh my god what happened?”
  1. Steve says:

    Wait … What form of media did these guys choose to talk about new media?

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