Oh my god what happened?

And what should I do?

Here is a book on how to get you head around digital media.

The great thing about it is that you can download a version and pay with a tweet. The authors call it a ‘social payment system’. I call it fantastic. A must read for anyone interested in, or scared of, the future.

From the authors:
This book helps traditional advertising and marketing people master the step into the digital era, providing tools to create campaigns that reach the people of today.
It was not written by a CMO giving expensive seminars and presenting big theories with no solutions, but by a creative team dealing with and living the changes in media every day.

2 Responses to “Oh my god what happened?”
  1. Steve says:

    Wait … What form of media did these guys choose to talk about new media?

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