Puma gets social

After Hours Athlete

Puma has tuned in to the fact that most people aren’t athletes & they need to appeal to a wider audience to flog their wares. Their approach is interesting & fun, talking to those who perform best after dark! Check out the site at: http://www.puma.com/social. It’s only just launched but looks like they’re trying to build a community of ‘after dark athletes’.

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