AWARD call for entries.

From Campaign Brief:

AWARD’s call for entries launches today with a collaborative campaign known as ‘Ian’.

Ian is a man, and he’s also an idea being crafted from a first-thought into something good.

As you can see, he’s not yet ready for AWARD. But over the next few weeks and months, Ian will be tweaked, crafted and fiddled-with to make him the best he can be.

During the call for entries period and leading up to the event, Ian’s preparation journey will be shared via regular episodes uploaded to

The first installment, ‘Dance Class’, will be released next week, and eight others will follow.

Anyone can help craft Ian by voting on the finer details of his personal grooming, attire and choice of escort for AWARD night, by visiting the website.


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