Broken Bells

Sometimes you see a clip like this one for the Broken Bells song October, and you are reminded of the interactive video you played with in June last year.
Like this, from Spanish group Laubat.

At a very a basic level it’s an interactive music video. On a much deeper level it’s a visual journey of a music video which reacts to your manipulation. The elements to play with are very simple, yet this is an incredibly engaging piece that keeps you fixed for the entire song.  The loading time is a minute or so, but it’s truly worth it.

This is a great example of creating simple and engaging media that holds the viewer for longer than a few seconds.

Using this level of engagement with this technology would be a fantastic way to engage people (customers) in a retail setting. Instead of sitting and watching this, people could interact and engage.


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