Targeted


Target launched their Fall 2010 fashion range with a mammoth out door event, the sort of occasion we’ve been seeing some amazing projection mapping come to life at. But this time Mother N.Y and Target managed to create an extravaganza with just as much wow factor, using The Standard Hotel in NYC as the event stage, they synced over 150 rooms with large LED lights and live dancers in windows along with ground level catwalks and a host of celebs to mark the launch.
I think the realness of the dancers mixed with the LED light show was fantastic, Target even streamed it live (via uStream) to their near 2 million Facebook fans with multiple camera angels and other content for the launch through a special Facebook app. (lights start at 40 secs)

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