Sex sells…

  In a daring move away from its traditional marketing channels Repromed, Australia’s leading infertility research and treatment provider, is about to embark on a cheeky new national campaign to recruit sperm donors. Themed “Don’t waste your sperm’’ the January 2011 campaign, to run in the popular men’s magazine FHM, involves a full page pic … Continue reading

Missing Big Cow

To convince lovers of big food that the Adelaide Casino is home to the biggest beef schnitzels in the country, Jamshop orchestrated a stunt announcing that the ‘Big Cow’ from a town called ‘Moonanbull’ had suddenly gone missing. Using various media the news was spread about the missing big cow. But whenever an announcement of … Continue reading

Light painting with an iPad.

Dentsu London and Berg have developed a technique to create three dimensional objects with the light emitted from an iPad. Nice thinking.

So the story goes.

Or, Old Spice, Mad Men and Jazz. Sometimes when you are looking for rocks, you find diamonds. A truly fascinating read here on the link between an iconic jazz photo and the advertising campaigns of today.


All in camera. Just because they can. From the makers: Four month exhausting hard work in an abonded area, no sun just artificial light. The final result, a stop motion movie with no digital effects at all, everything is handmade. About 5000 pictures are processed with an average by 15 pictures per second. The music … Continue reading

Ikea cinema catalogue

A brilliant campaign in German cinemas for IKEA.


Lakai Skate and Create 2010 Directed by Ty Evans, produced by Spike Jonzeand music by Ima Robot “Ruthless”. Shot on MX RED, and Canon 5D and 7D. “LAKAIROMANIA” from Marc Ritzema on Vimeo.

Nikolai Cornell

He sounds like the Russian campus of an American university. He is actually a really big smarty-pants in the realm of interactive experiences, based in San Fran. Here is a magnificent example of a retail application of multitouch. It is not new technology however. Back in July 2007 this technology was developed by the Ubiquitous … Continue reading

Mark Romanek

Starting Monday morning with some inspiration from Mark Romanek, courtesy of hillmancurtis hillmancurtis :: film and video :: Artist Series: Mark Romanek :: 347 756 5049.


To celebrate the back to school period, Tipp-Ex® goes on Youtube with an interactive campaign. Rather than set it up, just try it for yourself. There are more than 50 different endings. The campaign is logically signed: Tipp-Ex®, white and rewrite.